Let’s cut to the chase, shall we?

Assisted in the development of a strategic plan aimed at revitalizing the YWCA SEW’s operational and programmatic foundations following a tumultuous five-year period during which the organization lost vital funding as well as more than 85% of its board and team to turnover and attrition. Activities included desk research, retreat planning and co-facilitation, analysis of session outputs, and report drafting.

The resulting five-year plan focuses the organization’s efforts on modernizing internal operations, expanding core programs in education, economic empowerment, and racial justice, and planning for a capital campaign for needed building renovations.

Named, designed and launched a new local organic honey product for Mustard & Miel, a new retail store based in downtown Catskill, NY for the 2023 holiday shopping season. Activities included brand and naming research, competitive analysis, copywriting, and Shopify website design and production.

Mustard & Miel’s core product, Catskill Skeppa Honey, surpassed their initial goal for the holiday season by 10x, has an online store conversion rate of 1.3%, and a returning customer rate of 18.75%.

Produced the Courage Voter Guide, California’s first statewide, down-ballot progressive voter guide. Developed the content strategy and led a seven person team, which provided voters with recommendations on how to vote progressively in 450 key races throughout California up and down the ballot. Developed and managed brand, partner toolkit, and social media campaigns to promote the guide to partners, members, and voters. Also participated in statewide partner-organized webinar series.

The Courage Voter Guide reached 1 in every 29 voters in California, with an average of 15,000 daily visits and an average of 10 minutes spent on site in the month leading up to the election. The Guide had an acquisition cost of $1 per 4,300+ users, and digital ads and content outperformed industry averages by 2-7x.

Google commissioned Thicket Labs to

survey YouTube Originals series launch of Hyperlinked. We contacted viewers to find out how the show influences young girls’ interest in pursuing computer science-related fields. Activities included recruiting and engaging target audiences through social media channels to engage with a series of gamified surveys produced and fielded on our proprietary digital platform.

Study insights were featured in USA Today and used to inform programming planning strategy by teams at Google and YouTube Originals.

Thicket Labs worked with CGPS to design and launch the Health Equity Design Lab, which identified best practices, recommendations, and innovative solutions to be deployed by policymakers and the field at large to advance change. Activities included facilitating a series of three data-driven convenings of public health professionals and the production of two reports including a comprehensive public policy agenda centered around women’s health and wealth equity.

The BRIDGES healthcare incubator at the University of Toronto commissioned Thicket Labs to develop a technology solution to collect and share insights about member programs, identify network-wide trends, and surface opportunities for deeper knowledge sharing.

Product innovation and outcomes measurement resulted in cost and time savings of 85% over existing solution while providing added value.

Developed a talent training and matching program and platform to connect young technologists from underserved backgrounds to tech industry mentors. Through pattern recognition and talent matching algorithms, the platform filters the network to find and recommend promising mentor matches. Program partnered with technologists from leading companies including Spotify, Vimeo, IBM, and Thought Works.

Spearheaded a strategic pivot from investment services to design and innovation, establishing a new business model, brand voice and system, and team, and resulting in significantly expanded market presence.

Results included new clients, client renewals, media partnerships, and successful annual board meeting presentation.

The Young Designers

Program encouraged students to reflect on the purpose and impact of the Lowline, an underground park planned for the unused Williamsburg Bridge Trolley Terminal. Served as an advisor for the program and produced and edited audio interviews for a sound installation for the Lowline Young Designers exhibition held at the Mark Miller Gallery in the Lower East Side.

A deep dive into Haiti's social impact programs bringing to light the transformative power of community organizing through an innovative editorial feature. epidemiological modeling, Modeled the dynamic impact of these grassroots movements and developed a novel method for mapping community behaviors in the absence of traditional quantitative data. Reached audiences eager for cutting-edge practices and showed how advanced data visualization techniques can illuminate pathways of social change across communities, making the invisible both visible and actionable.