Thicket Labs

Founded in 2014, Thicket Labs is a patented technology solution hired by corporate, government, and nonprofit clients to solve complex global challenges and provide innovative solutions that serve millions of people around the world. The company’s work was featured in Fast Company, Stanford Social Innovation Review, USA Today, and at conferences including SXSW Interactive in 2016 and 2017 and the American Evaluation Association’s annual conference. 

The concept for Thicket Labs was born in the streets of Port-Au-Prince in the aftermatch of the 2010 earthquake, where the poignant stories of loss and rebuilding amidst a chaotic environment of stakeholders including residents, aid workers, volunteers, and funders sparked my interest in using technology to add depth and rigor to the processes of needs assessment and evaluation, enabling the amplification of voices and stories often left unheard. Using my background in creative storytelling, social sciences, technology, and movement building, I founded Thicket Labs to develop new tools for collaborative problem-solving.

At Thicket Labs, we specialized in developing tools and platforms that enable organizations and communities to navigate the complexities of social change. Through a blend of innovative data analysis, user-centered design, and cutting-edge machine learning and AI technologies, we created participatory solutions that were not only highly effective but also equitable and inclusive.

As the Founder and CEO of Thicket Labs, I dedicated my work to the intersection of technology, data science, and social innovation. With a passion for crafting solutions that address complex social challenges, our work at Thicket Labs centered on leveraging the power of collaborative technologies to foster sustainable, community-driven change.

After several missteps that could have been avoided, we ran out of operating funds in 2019. For the next two years, we attempted a strategic pivot in a bid to rejuvenate the company and attract new buyers. Our resources included committed team members and the support of interested investors, but the reality is at that time, I lacked certain skills in sales and negotiating needed at that stage to effectively pivot (gaps in my skillset I have since worked diligently to fill).

In 2021, I made the difficult decision to put a pause on Thicket Labs. This closure, while heart-wrenching, has been a profound learning experience. For me, it underscores the volatile nature of business and the vital import of flexibility, adaptability, and resilience. As I reflect on this chapter, I am reminded of the invaluable lessons learned and the relationships forged, all of which continue to shape my journey and fuel my passion for creating, innovating, and exploring new opportunities.

My work has taught me that at the heart of every technological innovation lies the potential to build bridges, connect communities, and ignite transformative change. As a leader, I aimed to steer Thicket Labs towards these horizons, guided by the principles of empathy, creativity, and relentless curiosity. Today, I continue to believe that technology can help create a more connected, just, and sustainable world.

I also know that, whether through public, private, or not-for-profit funding, companies only survive by building a repeatable solution, a solid profit margin, and a robust sales pipeline. We achieved the first. We even achieved the second.

But while we had strong indications that we had achieved that all-important quality of product-market fit, we have faced challenges in building a strong and committed client base. By the time investors were wholly receptive to our pitch in late 2020/early 2021, we were still lagging behind operationally. And so, we have been in hibernation.

Of course there’s more to the story than that. If you’re interested in learning more about Thicket Labs, the lessons I learned while running it, or how I’m applying what I learned in my work today, feel free to book a chat with me below.

Core Product Features

  • 1. Input: Enhancing Stakeholder Engagement

    In complex ecosystems, the diversity of perspectives and the geographical dispersion of stakeholders can be substantial. Thicket's digital sticky note interface transcended these barriers, enabling real-time data collection and engagement from a wide array of stakeholders, both in-person and remote. This inclusivity ensured that a broad spectrum of insights and perspectives werere captured to foster a richer, more comprehensive understanding of the ecosystem. It transformed the traditional brainstorming session with its limitations of space and time into a boundless digital arena where every thought was captured and valued.

  • 2. Planning: Scenario-Driven Strategy for Diverse Ecosystems

    Because stakeholders often have varying objectives, risk tolerances, and visions for the future, scenario-driven planning is crucial in a complex environment. Thicket’s planning interface enabled users to create and save data-driven forecasts based on stakeholder input and prepare for a range of outcomes, facilitating consensus and strategic alignment among all parties. Used in multi-stakeholder collaboration, this feature set enabled partners to see how their efforts were part of a larger, coordinated strategy and to adjust their efforts for greater impact. This feature reframed planning discussions to be based on collaborative insight, not competing visions.

  • 3. Tracking: Strategic Management Across Networks

    In complex ecosystems, challenges encompass the management of relationships, expectations, and the continuous alignment of goals across a diverse set of stakeholders. Thicket's tracking capabilities offered a real-time view of the entire project landscape, including goal, influence, and geographic mapping. It provided insights into the network and relationships within the project management framework. By providing both macro and micro insights into how different elements of the project and stakeholders were interrelated, this feature set provided immediately actionable insights for improved efficiency and collaboration.

Thicket In Action

Selected Reports

Representative Client Projects

  • Mapping, monitoring and evaluation technology and services provider to measure the collaboration, impact, and innovation of government-funded programs serving tens of millions of residents in Canada, the US, and New Zealand (US case study and Canada case study). 

  • Audience research and marketing study to measure fan engagement and affinities and validate investment planning decisions by teams at Google and YouTube for original media programming reaching upwards of 30 million viewers (case study). 

  • Real-Time Optimized Homeless-to-Housing technology provider for a pilot study conducted by McGill University, serving one of Canada’s largest and densest cities and urban centers (case study).

Performance

Thicket has achieved 3X YoY revenue growth and 375% YoY improvement in ROI per client project, and reached break-even point in five years with $1 million in seed capital. Clients and funders included governments in three countries, foundations, and Fortune 500 companies. Alumni have gone on from Thicket Labs to work at leading companies and startups including Microsoft, McKinsey, Peloton, Signafire, Accurat, ALICE (now Actabl), Decoded, Dapper Labs, Gro Intelligence, CB Insights, and LinkedIn.

Let’s Talk

Feel free to book a time to chat with me using the form below. If none of the times available work for your schedule, drop me a line directly at deepthiw@gmail.com.