Digital

DIGITAL

I’ve spent 18 years developing digital strategies, products, and campaigns from concept to launch with measurable results. Here are a few examples. For more, view my resume.

2017-2018

2017-2018

Google / YouTube Red / Hyperlinked

Audience Impact Study & Quizzes

Designed, built and distributed two audience quizzes to learn about tween viewers of a YouTube Red web series called Hyperlinked. Study insights featured in USA Today.

Role: Lead Strategist, Client Manager, Product Manager

2017

2017

Center for Global Policy Solutions / Robert Wood Johnson Foundation

Policy Innovation Lab & Summit

Designed and facilitated an innovation lab and strategy summit for public health professionals that used quizzes and workshops to build shared policy recommendations.

Role: Lead Strategist, Client Manager, Product Manager

2015

2015

University of Toronto / The BRIDGES Collaborative / Ministry of Health

Collaborative Learning Dashboard

Designed and built a collaborative learning dashboard product for 35 members of a publicly funded healthcare collaborative in Ontario Canada to share learnings and insights.

Role: Lead Strategist, Client Manager, Product Manager

2012

2012

The Bellagio Center / The Institute of Development Studies

Website, Videos, & Live Event Coverage

Created digital strategy and implemented communications program to support the Bellagio Initiative, a 3-week global convening of philanthropy and global development experts.

Role: Lead Strategist, Content Producer, Social Media Manager

2011-2012

2011-2012

The Rockefeller Foundation

Centennial Campaign & Live Event Coverage

Created digital strategy and implemented communications program to support the Rockefeller Foundation’s centennial and inaugural Innovation Forum, reaching over 2 million audience members.

Role: Lead Strategist, Content Producer, Social Media Manager

2005-2008

2005-2008

Brilliant Earth

Launch Marketing, SEO, Content, Social Media Strategy

Created an issue-based marketing program that framed robust public education resources with a sophisticated voice that appealed to the precious gemstone consumer.

Role: Lead Strategist, Copywriter, SEO & Content Producer